Google Analytics Training
Your technology investment is only as good as the investment in your people
You could have the answers to all your business problems, but without the necessary knowledge to extract and transform the data into actionable a
Intermediate
Master Digital Analytics in a Day
Google Analytics Fundamentals
- Overview of how Google Analytics collects and processes data
- A detailed look at the dimensions structure and metrics
- Introduction to Custom Variables – how data is collected, processed and used in reporting
Google Analytics Reporting Interface
- Introduction into the the Google Analytics interface and reporting library
- Identifying which reports deliver the insights to the specific business questions you are asking
- How to use filters and comparisons to make your reports more focused
Marketing and Campaign Performance
- Overview how Google Analytics identifies and reports traffic sources
- Building bespoke reports which show top performing campaigns by response volumes and commercial return
Ecommerce and Checkout Funnel Reporting
- Overview on how Google Analytics collects and processes ecommerce data
- Reporting online commercial performance
- Understanding ecommerce journey performance via funnels
Introduction to Google Analytics Explore
- Understanding the benefits and considerations of using the Explore reporting interface
- Starting out with building a tabular report and introducing filters
1 Day Course – Onsite or Online for up to 12 People
Price: £900 Ex VAT
Advanced
Become a Digital Analytics Ninja
Building Bespoke Google Analytics Reporting Environment
- Building a library of reports which focus on your specific business KPIs
- Curating and managing a bespoke reporting interface shared throughout your organisation
Segmentation
- Fundamental components required before building a segment
- How to build segments and importance of scope and validation
- Building advanced segments and layering into reports to deliver deeper insights
Advanced Reporting in Google Explore
- Building Funnel reports to identify issues with your sales processes
- Leveraging the page flow reports to identify key customer behaviours, both desired and sub-optimal
- Layering advanced segments to deliver deeper insights
Reporting Outside Google Analytics
- Covering options for accessing a reporting data outside of the Google Analytics reporting interface
- Looker Studio – Connecting data and building a dasboard
- Google Sheets – Loading data using the Google Sheets plugin and understanding the benefits and considerations
Google Analytics Connectors
- Detailing the built-in connections with other Google products
- Google Ads – Benefits of linking up paid activity data and how to view these reports in Google Analytics
- BigQuery – Understanding how Google Analytics data in BigQuery differs and advantages of unprocessed data
1 Day Course – Onsite or Online for up to 12 People
Price: £1,050 Ex VAT